In business, you don’t have the time to process the JNLRs… the CPTs… the GRPs… the list goes on. You simply need fast answers, great value and strong results, right? The mission of The Radio Room is to extract all the important stuff, shake off the lingo and present the facts to you in layman’s terms. Radio advertising is simple… when you know how. Real solutions and real results.That’s Smart Advertising.
MEET THE TEAM
FOUNDER AND SELF-CONFESSED RADIO NUT
A radio industry professional with over twenty years’ experience, Siobhan Gavigan founded The Radio Room from her love of radio and extensive knowledge of the world of advertising.
Fresh from her studies in Broadcasting and Media Production, Siobhan’s career in media started out in Dublin radio station FM104. Her next move was to Radio Ireland (now Today FM) as Deputy Head of Music and Broadcast Assistant on the Ian Dempsey Breakfast Show, working on many Gift Grub sketches with the team. Siobhan also produced Today FM’s Top 40 during her time there and presented the entertainment news every weekend.
Siobhan’s adventurous side landed her in Sydney where she produced the Cathy Dinn Show at 2DAY FM and reported from the 2000 Olympics. Siobhan’s return home led to research and planning roles in the TV3 newsroom, before heading back to Today FM to join the commercial team. In 2009 Siobhan was headhunted for the management team at Classic Hits 4FM. As well as establishing The Radio Room, Siobhan also works as a Media Sales Agent for RTE, generating commercial opportunities across television, radio, digital and the RTE Guide.
AUDIO SALES AGENT AND FRIEND OF THE STARS
Emma is Senior Sales Agent at The Radio Room. Graduating with an honours degree in Media Production and Management in 1996, Emma cut her teeth in the music industry where she oversaw marketing campaigns for a wide range of multi-platinum settling international and local artists. She still hangs out with many of them!
Since 2003 she has been an independent marketing and PR consultant for musicians, entertainment media brands and festivals. In 2016, she began work as a marketing consultant and media buyer for some of Ireland’s best-known brands, from Golden Discs to Waterways Ireland.
Over the course of her career Emma has cultivated authentic professional relations with radio presenters and producers in stations all over Ireland and she brings a wealth of audio knowledge and experience to The Radio Room.
ANNMARIE O’ TOOLE
BUSINESS ADMINISTRATOR AND REALITY TV MASTERMIND
Annmarie received her honours degree in Business Management and also is a qualified financial advisor and accounts technician.
Her previous experience is working within the financial industry. Annmarie’s main responsibilities at the Radio Room include accounts, customer database, liasing with new and existing clients, campaign insights, proposals and pricing. She basically runs the show!
Annmarie’s favourite part of the job is talking to our clients and dealing with numbers. When she is not in the office you will usually find her tackling a workout at the gym or enjoying time with her son.
MD OF THE ENGINE ROOM AND FITNESS FANATIC
Cait and her team at The Engine Room are The Radio Room’s partner for all things outside of audio. Although Radio and audio is our speciality, we understand that some brands and businesses like the options to have all media management across all platforms, under one roof.
The Engine Room is a boutique, full-service marketing agency and Cait works with some of the biggest brands in the country on 360 marketing plans. Nobody is better-equipped to plot successful multimedia plans and we are delighted to have such a great working relationship with Cait and her team.