“So who came first? The radio or the social media star? Who are the original influencers?”

“Why would you want your brand to look hot but sound… well, like someone hit the mute button?!”

“We’re all good at talking about our favourite stations/ shows/ presenters… but are we as loyal as we think we are?”

“So contrary to opinion, all is not lost; and it looks like we’re not giving enough credit to young folk for not all being consumed by social and digital 24/7.”

“Here was a person living in rural Ireland. He trusts what he hears on radio. Radio is his best friend.”

“Listening habits are different at the weekends but it doesn’t mean they’re not tuned in! In fact it has been suggested that weekend listeners are perhaps even more likely to react to advertising at the weekends as they are in a more relaxed frame of mind…”

“Hi Mary, nice windows! – “Thanks Margaret, we just had them fitted by The C-Thru Window company! All done in just one day and they even took the old ones away!” “Wow Margaret, sounds like I need to give them a call! “Margaret, it couldn’t be easier! Just visit…” blah blah yadda yadda silly punchline at the end etc etc.”