Have you heard the new radio ad for FREE NOW?
In case you haven’t, it’s the new name for the MY TAXI app and service – and it’s so simple and clever that we had to give it a shout out!
The producers managed to get “MY TAXI is FREE NOW” into their 30second ad not once; not twice; not even 3 times. A lovely, powerful 4 times (and they even managed to squeeze in a sneaky fifth spout at the end)! Multiply that by the number of times the ad is running in any given week and that’s HUGE recall and a well-driven message.
No explanations, no background why they’ve changed the name, no information other than “MY TAXI is FREE NOW”.
A brilliant example of a dynamite couple: A simple message with a great voiceover artist in the booth and BOOM! A great radio ad.
That’s it. Short and sweet. A quick commercial nod to FREE NOW. Not MY TAXI. They’ve just changed names you know 😉